Tag Archives: Necco

Conversation Hearts

Yesterday, Valentine’s Day, I missed the small pink boxes of tiny hearts that used to be made by Necco.  The good news is that, although the Revere institution filed for bankruptcy and shuttered the factory last year, Spangler Candy Co. (the company that took over the rights to Necco’s iconic brands) confirmed Conversation Hearts would return in 2020.  While I am not a great fan of the product (they tasted like chalk and were always lagging behind the cultural vernacular), they were a good and inexpensive gift to hand to the kids.  Because these confections are a rarely-consumed tradition in my home (like that bowl of mixed nuts at Thanksgiving or those ‘stocking oranges’ at Christmas) I did buy some second-tier Brach’s© Hearts yesterday.

These little hearts that say “BE MINE” or “TEXT ME” or “PUPPY LOVE” or “DREAM BIG”, which may have little or no taste, are not tasteless.  They are simple expressions of affection, comfort and encouragement.   In a world of incessant honking in the streets and ubiquitous trolling on the internet, a tiny piece of pressed sugar with the words “I (HEART) YOU” might be just what the doctor ordered.  We all have times when we need that short and sweet interaction with someone who cares; at those crucial moments we do not want a poem or a lecture – we want a hug, a call or a smile.

“Be strong and courageous.  Do not be afraid or terrified because of them, for the LORD your God goes with you; he will never leave you nor forsake you.”  Deuteronomy 31:6

Imagine if God produced a box of “Conversation Hearts” for you.  Perhaps you would read “BE STRONG”, “BE COURAGEOUS”, “NO FEAR”, “I’LL GO WITH U”, “NEVER LEAVE U” and “NEVER FORSAKE U” (and those are from just one verse from one book in the Bible).  Imagine you could place the hundreds of promises contained in the Scriptures, condensed to a dozen or so characters, in a pocket-sized box.  Imagine taking one out in those discouraging moments and digesting it – chewing on it, enjoying its sweetness and reflecting on all the sentiment includes – and savoring the moment.

Whatever the date on the calendar, you have someone who loves you more than can be imagined: the God of the universe, as demonstrated in the death of Jesus Christ.  It would take a lifetime to apprehend the incomprehensible fullness of this love, but it all begins with a sentiment that can be contained on one of those little hearts.  “I (HEART) U”.  This expression is something like the emotions contained in those crayon and construction paper cards that mothers keep in a special place.   It is not simply what is said but what said by what is said.

It might be a good idea to swing by the grocery store and pick up a bag of discounted hearts, to open them up and read them as if written by God, and to act on them as if certain they are true.  Then, literally or figuratively, hug, text and encourage the body of Christ…and wait for next year to get a pink box of chalky affection.

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